Launch Campaign

adidas AlphaBounce Instinct

The Alpha species and skips an evolutionary beat

Loved the opportunity to direct this short launch film for the AlphaBounce Instinct.It’s the multi-sport / multi-instinct “concept” shoe brought to reality. The adaptive torsion system: lock-down support and responsive Bounce mid-sole cushioning that give athletes the ultimate return on investment when they prepare for their sport.

Credits

→ Agency: Kamp Grizzly
→ Director / Creative Director: Aaron James
→ Creative Director: Simon Armour
→ Art Director: Luke Yablonsky
→ Project Manager: Peter Christenberry
→ Director of Photography: Greg Schmitt
→ Photography: Adam Levey

How We Made It

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