Do you have a complex, nuanced offering that has no precedent?

So did flok.

flok Health came to us with a story so dense and nuanced that even their own community had trouble understanding it.

Their offering was a first-to-market technology for people with Inherited Metabolic Disorders. After deep research and alignment, Math Dept. led a Category Design program that unlocked their unique story through a differentiated positioning.

Once we designed a category story that the founders and board enthusiastically approved, the message to the community and beyond started to unfold: the world’s first Daily Care and Community Research Platform for Inherited Metabolic Disorders.

From that positioning strategy, we constructed a specialized team to create a brand video that expressed flok’s vision and hope behind their breakthrough medical app.

DELIVERABLES
Category Strategy
Category Design
Experience Design
Brand Video
Website Design
Website UX
Website Copy

One-of-a-kind Results

11% product adoption among total U.S. IMD community population in first 2 months
Grant award from Chan Zuckerberg Initiative’s Rare As One Project (nearly $1M)
Clarity on the brand and mission 
Shared language, internally and externally
Actively building, the world's first dataset fueled by daily metabolic care

Math Dept.
1120 SE Madison St.
Portland, OR 97214

hello@mathdept.com

We Are Math Dept.