adidas AlphaBounce
360 GLOBAL / DIGITAL CATEGORY CAMPAIGN
The first running franchise designed specifically for athletes.
This second generation of adidas Alphabounce BEYOND advances change even further, providing athletes a more versatile running shoe, giving them even more of what they need to dominate their sport. Featured below is the :60 spot released internationally and :30 spots for each individual athlete with a sport-specific story.
Our team shot in New York, Portland, Houston, London, New Orleans, Madrid and Beijing, delivered over 500 creative and social assets including 140 video assets for claiming the title as one of adidas' largest global campaign to date. Creative Director Aaron James helped lead this project for the wonderful people at Kamp.
adidas athletes
→ Damian Lillard
→ Gareth Bale
→ Caroline Wozniacki
→ Beauden Barrett
→ James Harden
→ Landon Collins
→ Ning Zetao
Team/Credits
Agency: Kamp Grizzly
Executive Creative Director: Dan Portrait
Creative Director: Aaron James
Account Director / Project Manager: Peter Christenberry
Strategy: Tom Ramsden
Strategy / Creative: Haven Anderson
Client: adidas Global / Christopher Malessa
Creative: Chester Berry
Art Director: Helena Chu
Designer: Rico Macias-Zapeda
Designer: Judd Ortiz
Designer: Tim O'Brien
Designer: Erica Belland
Project Management: Kat Olsen
Photographer: Marcus Smith
Photographer: Neil Dacasta
Photographer: Kennett Mohrman
Photographer: Corey Rood
Social Strategy Lead: Keith Kunis
Social Strategy: Aaron Durand
Executive Producer: Jeff Harding
Lead Producer: Matt O'Connor
Producer: Bianca Anton / 24 Productions
Assistant Producer: Robert D'Esposito
Director: Michael Johnson
Director of Photography: Greg Schmitt
Art Department: Jonny Fenix
Post Producer: Matt Genz
Anthem Editor: Max Koepke / Exile
Editor: Erik Saltzman
Motion Design: Cory Otjen
3D Artist / Compositor: Michael Gibson
Music: Singing Serpent
Sound Design: Chip Sloan / Digital One
Damian Lillard
PORTLAND, OREGON
Gareth Bale
MADRID, SPAIN
Caroline Wozniacki
NEW ORLEANS, LOUISIANA
Beauden Barrett
LONDON, UNITED KINGDOM
James Harden
HOUSTON, TEXAS
Ning Zetao
BEJING, CHINA
adidas
AlphaBounce
PRODUCT VIDEO
Category Creation: The Running Shoe for Athletes Not Runners
The result were impressive. We delievered over 400 content and video assets to support this P1 Global campaign. It turned out to be one of adidas running most successful product launches to date. Math Dept has an ongoing partnership with Kamp Grizzly.
STRATEGY
Category Strategy
Category POV
EXPERIENCE
Brand Video
Product Video
Athlete Story Videos
In-Store POS
3D Product Modeling
Brand Video
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