A salumist creating a new category with quality.

New category creation is rarely born by highlighting comparative features. That kind of activity happens within established categories. So when Olympia Provisions made the claim of being the “best” American Charcuterie brand, they had to live out a remarkably story in order to radically differentiate.

Simultaneously, Olympia Provisions faced the challenge of a name change during a season of unprecedented growth. Olympic Provisions became Olympia Provisions (because threats of legal action from the International Olympic Committee) and O.P. launched their first line of fresh premium sausages nationally.

This required a brand evolution and new packaging that helped communicate their premium process and sourcing. No other meat company does what they do.

Math Dept designed premium, embossed white boxes to echo the quality and cleanliness of the highest quality european butchers and salumists. 

The packaging has now been unchanged for over a decade, inviting customers to a quality charcuterie that can't be found anywhere else in America.

To date, Olympia Provisions has won 23 Good Food Awards.

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