adidas Alphabounce Beyond

As one of the most game changing sneaker releases in sport, Alphabounce Beyond is the first running franchise designed specifically for athletes. This second generation advances charge even further, providing athletes a more versatile running shoe, giving them even more of what they need to dominate their sport. Featured above is the :60 spot released internationally and :30 spots for each individual athlete with a sport-specific story.

Our team shot in New York, Portland, Houston, London, New Orleans, Madrid and Beijing the team from Kamp delivered over 500 creative and social assets including 140 video assets for claiming the title as one of adidas' largest global campaign to date. Kamp also delivered a product video created 100% in-house.

It would be impossbile to talk about this project without first listing out all the decidated and talented people who workd on it. It's a long list, because this was an enormous team, but please keep scrolling to see the work.

Credits

Agency: Kamp Grizzly
Executive Creative Director: Dan Portrait
Creative Director: Aaron James
Account Director / Project Manager: Peter Christenberry
Strategy: Tom Ramsden
Strategy / Creative: Haven Anderson
Client: adidas Global / Christopher Malessa
Creative: Chester Berry
Art Director: Helena Chu
Designer: Rico Macias-Zapeda
Designer: Judd Ortiz
Designer: Tim O'Brien
Designer: Erica Belland
Project Management: Kat Olsen
Photographer: Marcus Smith
Photographer: Neil Dacasta
Photographer: Kennett Mohrman
Photographer: Corey Rood
Social Strategy Lead: Keith Kunis
Social Strategy: Aaron Durand
Executive Producer: Jeff Harding
Lead Producer: Matt O'Connor
Producer: Bianca Anton / 24 Productions
Assistant Producer: Robert D'Esposito
Director: Michael Johnson
Director of Photography: Greg Schmitt
Art Department: Jonny Fenix
Post Producer: Matt Genz
Anthem Editor: Max Koepke / Exile
Editor: Erik Saltzman
Motion Design: Cory Otjen
3D Artist / Compositor: Michael Gibson
Music: Singing Serpent
Sound Design: Chip Sloan / Digital One