American Express OPEN

While freelancing at Widen+Kennedy we pitched and won the OPEN account with American Express. One of their big initiatives is to support small businesses with the creation of Small Business Saturday which falls on the Saturday following Black Friday each year. The message is simple: Shop Small. We created this national TV spot and a large digital campaign in addition to making Small Business Saturday Shop Small® mats for business to welcome customers to support the cause.

Agency: Wieden+Kennedy

Art Director: Aaron James

Copywriter: Jennie Hayes


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