TV, Digital and OOH

American Express OPEN

While freelancing at Widen+Kennedy we pitched and won the American Express OPEN account.

One of AMEX's big initiatives is to support small businesses with the creation of Small Business Saturday which falls on the Saturday following Black Friday each year. The message is simple: Shop Small. We created this national TV spot and a large digital campaign in addition to making Small Business Saturday Shop Small® mats for businesses to welcome customers to support the cause.


→ Agency: Wieden+Kennedy
→ Art Director: Aaron James
→ Copywriter: Jennie Hayes


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