Global Launch Campaign

Who invented
traction anyhow?

Two snails encounter Columbia's new Peakfreak hiker with freaky grip

We brought a few really strong campaign directions to Columbia, and they had the wherewithal to decide that a couple of talking snails was the right direction to bring awareness to the new Peakfreak hikers. Through a couple grueling days of snail auditions, we eventually found our duo. To be honest, they weren't really happy about their role in the ads. 

Credits

→ Agency: Afterall
→ Writer / Director: Taylor Siolka
→ Director of Photography: Greg Schmitt
→ Creative Director: Aaron James
→ Executive Producer: Ike Martin
→ Production: Afterall

©2025 MATH DEPT.