At the time, the Los Angeles Dodgers were losing favor with their historically loyal fanbase. It was time for a new fan engagement strategy, one that turned the conversation back to baseball. Using the sport’s most famous broadcaster (Vin Scully) and his most iconic line, "It's time for Dodger Baseball." we built a campaign that refocused the city on all that is great and timeless about the Boys in Blue. James Bros. (i.e. myself and my brother Al) lead creative team while at Mutt.
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