MaxBP
CATEGORY CREATION / REBRAND
Reviving a 14-year-old Sports Performance Brand
MaxBP came to Math Dept. based on our experience in the sports industry, specifically baseball and softball. They also knew that they needed a real strategy to level up their business. MaxBP is a company with an incredible product that was genuinely unique and effective. They already have a powerful, succinct name: MaxBP. They already have recognition in the market. Nearly every MLB team had athletes that used their training solution.
They needed us to help them discover and communicate their difference.
No other competitor in the space could deliver on the FAST promise like MaxBP.
After overlaying a deep market analysis against our experience in the baseball and softball training space, we landed on a new category that would set them apart. Fast Training. No other competitor in the space could deliver on that promise like MaxBP. When a hitter can get game-speed reps anywhere, on-demand, it will only lead to one thing: They get better, way faster.
Fast Training Led to Fast Results
From Category Design to Rebrand to Launch in Less Than Four Months
Math Dept. build an elite distributed team of specialists to create their new visual brand and bring their “Fast Training” voice to life. We developed a new ecom site and introduced them to a few of our trusted partners to execute their paid media with a better strategy. Within 9 weeks we were ready for Black Friday Cyber Monday.
We more than 3x’ed the best month in their 14 year history and nearly hit 7-figures in sales in our first month driving sales. YOY topline revenue now on pace for 3x growth.
STRATEGY
Category Strategy
Category POV
Brand Positioning
EXPERIENCE
E-com Website Design
Website UX & Conversion Optimization
Website Copy
3D Product Modeling
Brand Video
CHANNEL PERFORMANCE
Email Strategy
Paid Media
Owned Media
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