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Launch Campaign

Because Denim is Filthy Business

Blue jeans have always been rooted in revolution and reversing the status quo.

Farm League partnered with Patagonia to launch their new denim line that changes the game – less waste, less pollution, less water usage and CO2 emissions. We conceived, shot and edited their launch video that celebrates a better, cleaner way to make denim.

→ Agency / Production: Farm League
→ Creative Director: Aaron James
→ Copywriter: Al James
→ Print and OOH Designer: Matt Locascio

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