Have you worked tirelessly to develop your firm’s reputation but still can’t articulate or express what makes it special?

That was Total Mechanical’s issue.

Total Mechanical had developed a reputation in the large-scale construction industry as being the undisputed go-to mechanical trade partner for the biggest and highest-profile builds in Oregon and Washington. 

However, their lack of introspection, self-awareness, and investment in how they showed up in the world was starting to erode what clients thought of them. Sophisticated new competitors compromised their position.

They needed to carve out and claim their own unassailable position. They needed Category Design.

Big-Picture Category Strategy Built to Drive Business

MATH DEPT got to the bottom of what set Total Mechanical apart from their competitors. We did extensive company-wide interviews from the executive team to the shop welder to the contractors who hired them. Our team started seeing patterns in what differentiated their business and why large-scale construction firms trusted them. Through our brand workshops, focus, and deep thinking, we identified a breakthrough. A path forward to tell their story in a way that no one else could lay claim to. 

Better Plan.
Better Build.

One-of-one Mechanical Trade Partner

Math Dept delivered a cohesive, comprehensive brand that unified the Total with their positioning as a radically different kind of mechanical trade partner.

The results have driven an increase in bids awarded, which has helped Total Mechanical's growth since the rebrand. This visual and verbal brand language has had a positive impact on employee recruiting and retention.

DELIVERABLES
Category Strategy
Category Design
Logo Design
Visual Identity
Verbal Identity
Experience Design
Website Design
Website UX
Website Copy
Photography
Livery
OOH

Math Dept.
1120 SE Madison St.
Portland, OR 97214

hello@mathdept.com

We Are Math Dept.