Media Business, Digital Platform, Print
Home of America's Best Soccer Stories
The pages of Howler are exceptionally colorful, spell-binding, and full of character (and characters)—much like its subject, the world of international soccer.
Howler was awarded “Best Redesign” in the 2018 Society of Publication Designers awards, and was a finalist in three categories, including “Magazine of the Year,” alongside New York Magazine, The California Sunday Magazine, The New York Times for Kids, The New York Times Magazine, Glamour, National Geographic and GQ Style. Howler is currently a medal finalist in the category of “Best Entire Issue” in the 2019 Society of Publication Designers awards, alongside Larder and Racquet Magazine.
Co-owned with Dennie Wendt, we oversaw the massive project of moving the brand from print to digital. Developing a new online publishing platform and launching various awarded social campaigns, for example Group of Death.
Credits
→ Owners: Aaron James / Dennie Wendt
→ Design Agency: Metaleap Creative
→ Creative Director / Design: José Reyes
→ Art Director: Eric Capossela
→ Visit whatahowler.com
→ Howler's Instagram
Some great things said about Howler
“A testimony to the beauty of print…. The magazine is constantly re-contextualizing the way in which we think about soccer.”
The New Yorker
“The best expression of the state of soccer in America right now.”
The New York Times
“A revelation.”
Sports Illustrated
“The most visually distinctive soccer magazine in North America… A football magazine fit for aesthetes.”
The Guardian
“A complete departure from every other football magazine.”
The Economist
“Brilliant” and “high brow.”
New York Magazine
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